Your customers are smart. They are worn out with savvy marketing tricks, long letters with bright yellow, red,green or any other color you try to hide your “great offer” behind.
If it looks like a snake they are not going to pick it up. Meaning if you send them an obvious SALES PITCH they know it and they will move on because in the end they know you will try to bite them with your pricing.
They know at the bottom of those huge letters you will tell them how expensive your product is but, TODAY ONLY, they can save 50% if they buy RIGHT NOW.
Oh brother. You may have a great product or service but I believe some of these letters are hurting not helping.
Number one: People buy when they are ready not when you send them a six page letter with brightly colored text.
Number two: Back in the old days men didn’t just run up to women and say “HEY baby you’ve got what I need so give it to me.” NO!
They would court a woman, take her to dinner, be kind, go dancing, hold her hand and later propose.
We need to get back to some marketing hand holding.
If someone came up to you and shouted Marry ME Now..you wouldn’t do it. So why do we feel these huge letters will cause someone to buy from you? They won’t.
Unless you really have what they need. If you do have a product or service they are looking for then the best thing for you to do SHARE with them your great product. And not in a shouting with capital letters with Zebra stripes kind of way.
So It wouldn’t be fair if I told you what not to do and didn’t tell you what to do so here are some quick tips:
Your great and so is your company, if you didn’t believe that you wouldn’t go into business.. Share what makes you different.
I had a VP call recently and he had an amazing service however he was just like everyone else. I told him that he needed to set himself apart from his competitor.
He shared potential client said “why would I do business with you, your just like Company X” Set yourself apart.
LISTEN TO PEOPLE
If you do this one simple thing you will be miles ahead of the rest. I’ve had people contact me and can’t even get my name correct…Lisa how hard is that? Apparently really hard if you are to busy to take the time to read and listen.
People will tell you what they need if you just listen long enough…great marketers are great listeners.
Find unique ways to get your product in front of your customers eyes..fill email campaigns with something different they have never seen our heard before it can be done if you use your imagination. Hire a creative person to help you find unique solutions if you can’t think of any.
There are plenty of creative minds for hire.
Don’t crush people with your pricing. I know it has taken years for you to learn a trade, or write headlines etc;
Business people are smart and they will only spend what makes sense to them. Make sure your pricing makes sense.
So those are my tips you are welcome to listen to some of my podcasts I share true experiences with clients, social media experiences and more.
Good luck! I’m sure your products and services are wonderful so SHARE it don’t SHOUT it.
Filed under: Business Services, business ideas, creative marketing ideas, free marketing ideas, how to start a business, marketing ideas, social marketing
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